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Profile details
Job category searched
» Marketing, communication
» Marketing, communication, media
Professional Experience:
Product Marketing Manager
Usiku Entertainment Limited
Since 01.2022
In my role as the product marketing manager, I work as the connection between the users of our products and the development team. I'm in charge of planning, user research, launching new products and user acquisition. I also participate in brainstorming sessions with the development team to ensure the user's needs and problems are represented. I create product marketing plans focusing on how to reach out to our target audience through digital platforms. This includes content creation, UI/UX research, social media management, paid advertising and community management. I create surveys that are used for user research and compile the data collected and derive insights that help the development team make critical decisions. I’m also in charge of looking for potential ideas to inspire the development of games from contacting influencers and pitching ideas to them to pitching to companies and organizations.
Content and Digital Lead
Usiku Entertainment Limited
04.2020 - 12.2021
led all the content and social media marketing activities at the company. This involved creating and execution of social media campaigns, video content creation, paid advertising, website management and blogging.
Content and Digital Marketing Lead
Lynk Kenya
08.2019 - 04.2020
Content Calendar plan development; Media Buying Plan Development; Content Creation; Content Strategy Development
Content Marketing and Paid Advertising Lead
Alternative Ad Agency
05.2017 - 08.2019
My role was creating strategies and overseeing the implementation for multiple brands operating in East Africa. I managed a team of social media and community managers and ensured marketing strategies were implemented and clients received detailed reports on all brand activities. I created content, managed websites for various clients and regularly trained the team on new trends and digital tools as well as onboarding new employees. I managed paid advertising for over 20 brands on Facebook, Twitter, LinkedIn, Eskimi and Google Display Network. I participated in and led brainstorming sessions and pitched for new businesses.
Skills
Digital marketing, social media marketing, content marketing, product marketing, content creation and management, email marketing, paid advertising, community management, digital marketing strategies, and go-to-market strategy.
Education . Bachelor
Hospitality Management
Kenyatta University
08.2010 - 12.2014
The course covers the management process of hospitality establishments. It takes a student through all the functions of management as they are applied in the hospitality industry.
CIM Certification
Simon Page College of Marketing
08.2021 - 12.2021
This certification helped me develop both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques to achieve a competitive advantage. I can recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making
Languages
english›fluent
More information
immediately
Eastern Province - Kigali Province - Northern Province - Southern Province - Western Province - International
Nairobi
Permanent contract - Fixed-term contract - Temporary work - Freelance - Cooperative Education Program - Part-time work
16.03.2023
33
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