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CV Profile No.67575

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Last name : *******
First name : ******
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Date of birth : ********
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Profile details

Job category searched
» Management
» Production, maintenance, quality
» Sales
» Services
» Agriculture, fishing, aquaculture
» Consumer goods
» Distribution, selling, wholesale
» Food-processing industry
» Import-export business
Professional experience . More than 10 years
Professional Experience: 
Head of Poultry Business
Powerhive East Africa
Since 03.2021
Reporting to the Chief Operations Officer I oversees the network of chicken farms, processing, storage and sales of processed chicken that provide revenue to the company and economic opportunities to the customers the company serves. The position is responsible for management, reporting, controls, and growth of the poultry business, including the sourcing, logistics, preparation, and sales. Key deliverables amongst others include: 1. Develop and manage the programme plan for the poultry business updating regularly to ensure real time analysis and mitigating against programme shortfalls. 2. Manages the poultry programme staff on a day-to-day basis, ensuring work commitments are met in line with objectives and KPIs. 3. Manages the programme budget whilst endeavoring to reduce costs and maximize profits across the board. 4. Establishes, develops and maintains strong relationships with suppliers of materials and equipment, at all times ensuring the highest quality of product for the most economical cost. 5. Works with the sales manager to establish, develop and maintain strong relationships with customers to ensure sales consistency and profit maximization. 6. Write a monthly programme report in conjunction with monthly budgets to reconcile programme progress.
Freelance commercial sales consultant
Self employed
02.2019 - 03.2021
Consulted on Sales & Business Strategy, Shopper Customer & Category Development Stretegy, RTM, Sales Team Capability Development, Below the line in store execution and distribution strategies, Export Sales Strategies, Entire poultry business value chain.
Business Development Manager for Sub- Saharan Africa
BIDCORO Africa Ltd
11.2017 - 01.2020
Reporting to the Chief Operating Officer for Africa, I was ultimately responsible for sales outside of Kenya, and for progressing opportunities to grow the business, both within Kenya and for export within Sub Saharan African Countries. Key deliverables amongst others included: 1. Maintaining knowledge of all countries such that a comprehensive strengths, weaknesses, opportunities and threats analysis is readily available for each country. 2. Identifying and prioritising new business opportunities for countries within the scope of the JV agreement. 3. Creating and presenting the business case for new opportunities for countries within the scope of the JV agreement initially to the COO and subsequently the Board of Directors. 4. Appointing distribution partners and managing export sales to appointed distribution partners for countries within the scope of the JV agreement, consistent with delivering the strategic ambitions for each country. 5. Managing export sales to CO-RO for countries outside the scope of the JV agreement, ensuring Supply Chain and Production operations are aware of and deliver the required volume.
Business Development Manager
11.2016 - 05.2017
Reporting to the Head of Processing and Sales Operations I was responsible for improving the organization’s market position and achieve financial growth by building key customer relationships, identifying business opportunities, negotiating and closing business deals and maintaining extensive knowledge of current market conditions. Key deliverables amongst others included: 1. Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. 2. To structure the low end market segment to increase sales and brand awareness. 3. To set and implement sales strategies and targets for the low end segment Find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future and discover and explore opportunities. 4. Identify opportunities for new products and route to market that will lead to an increase in sales. 5. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Channel & Category Sales Development Manager
Nestle EAC
12.2015 - 10.2016
Reporting to the National Sales Manager I was responsible for developing THE CATEGORY AND CHANNEL AGENDA WITHIN THE BUSINESS TO SUPPORT LONG TERM CHANNEL CATEGORY GROWTH AND PROFITABLY INCREASE MARKET SHARE. Key deliverables amongst others include: 1. Lead the development and embedding of CCSD strategies and plans to deliver category & channel growth based on consumer, shopper and customer requirements. Ensure the ownership, execution and efficiency of MBP/ICP (Market Business Plans/ Intergrated Commercial Planning) process. 2. Define priority channels for the market, and create tailored Category Channel Plans for each Category. 3. Define the in-store vision of success for each category by channel. Enable its implementation and continuously review the effectiveness of in-store actions. 4. Lead the ICP process to ensure multifunctional input and alignment to the key growth opportunities and action plans at the market level, and within each category 5. Lead, develop and accelerate our Shopper focus, POP development, turning Shopper Insight into actionable in-store solutions, within and across categories. 6. Ensure continuous improvement in CCSD department using the NCE (Nestlé Continous Excellence) methodology 7. Establish winning commercial propositions and support the development of customer and field sales plans.
Sales Capability Building Manager
Unilever East Africa
12.2014 - 12.2015
Reporting to the Customer Development (CD) Capability and Program Manager East Africa, I was responsible for training and developing local talent, setting structures and systems for business development, and implementing the Customer Development IT strategy for the region. Key deliverables are: 1. Embedding the cash-less selling process and optimum roll out based on Android operating platform to sales and merchandising personnel. 3. Implementing new Android functionality and its application – GPS/Geo Tagging/route optimization etc based on the new technology roll-out in East Africa 4. Prepare and implement with the IT Team the roll-out of Leveredge along with IQ (Intelligent calling). 5. Automation of in-store Perfect Store measurement and Filed Merchandising in MT and Traditional Trade 6. Training and capability development in the CD teams to support this roll-out and achieve effective feet on the street.
Activations Manager
Unilever East Africa
05.2011 - 11.2014
Reporting to the Customer Marketing Manager my responsibilities included: 1. Implementing the POP vision and channel planogram; developing key metrics to monitor implementation and final desired output. 2. Maximizing merchandising and coverage against planogram and action standard. 3. Measuring activity efficiency and visibility track audit. 4. Anticipating in-store compliance issues and proactively resolving them to ensure delivery of point of purchase KPIs. 5. Managing third parties to promote and merchandise Unilever products for the achievement of mutual business return. 6. Developing account specific customer marketing plans to deliver category/brand objectives in conjunction with brand marketing plan and customer business plan. 7. Collaborating with account executives, account managers, merchandising and selling teams to ensure product availability (RTM execution), excellence in in-store activation (Perfect Stores Execution) and delivery of integrated customer business plans. 8. Working with the customer marketing teams and brand builders to deliver activation plan efficiency and effectiveness. 9. Developing strong relationships with customers at marketing and activation levels.
From Sales Rep to Area Sales Manager
Coca- Cola Mt. Kenya Bottlers Ltd
02.2001 - 05.2011
This position reported to the General Sales Manager and accounted for 37% of the Company’s TO. My responsibilities included: • Established sales targets and developed marketing and sales strategies and tactics to achieve the targets. • Assigned sales targets to distributors, monitored the results and motivated the distributors through incentives and personnel training (Route to Market Execution) to achieve their assigned targets. • Developed new business through opening new accounts, distributors and placing cold drink and merchandising equipment. • Closely monitored the competition and reported back to the company for strategic planning. • Implemented and continually maintained company set merchandising standards and scored above 90% on ITMO Audit. • Directed and supervised the Sales Force in order to achieve the regions business targets. • Managed the distributors operating standards and growth plans. • Developed and executed local sales and marketing programs. • Oversaw the implementation of market development programs. • Conducted training and coaching of the internal sales force and distributor personnel.
Sales management, Business Development, Poultry Production- Processing- Selling, Account Management, Customer Service, Negotiation, Export Sales, Trade Marketing, Sales Strategy, Merchandising, Pricing
Education . Bachelor
Education Arts
Moi University College
09.1995 - 12.1999
Bachelors degree in education arts. Economics and Geography
More information
in 1 month
Eastern Province - Kigali Province - Northern Province - Southern Province - International
Permanent contract - Fixed-term contract - Temporary work - Freelance - Part-time work

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