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CV Profile No.47154

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Last name : **********************
First name : *******
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Date of birth : ********
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Profile details

Job category searched
» Management
» Marketing, communication
» R&D, project management
» Banking, insurance, finance
» Consumer goods
» Paper, wood, rubber, plastic, glass, tobacco
» Research and development
» Telecom
Professional experience . More than 10 years
Professional Experience: 
General Manager: Commercial & Operations
- Fressy Foods Company Ltd
01.2016 - 04.2020
˙ Responsible for P&L, Operational strategy, Sales Management, Sales and Marketing Strategy, hiring, performance reviews, key account development/relationships, trade activation, and revenue growth. Developed vertical sales approach leading to a 23% increase in customer base and Ksh 56 M. (2019) annual sales. Conceptualized, implemented and modified SOPs and quality assurance programs. ˙ Developed and executed marketing strategy including special event promotions resulting in a 48% sales lift. ˙ Successfully expanded market share by 30% through strategic sales initiatives and marketing leadership. ˙ Implemented systems and processes to ensure continuous improvement in sales aligned with customer satisfaction, with a robust digital marketing presence.
General Manager: Marketing & Business Development
RAK Media Group
08.2013 - 12.2015
Covering: (South Sudan | North Sudan | Kenya | Uganda | Rwanda) Responsible for P&L, Country Sales Management, Sales and Marketing Strategy, hiring, performance reviews, key account development/relationships, and revenue growth. Key Accomplishments | Achievements Engineered the business unit P&L growth from $ 60M to $ 208M by end of October 2015. Established and standardized a biweekly Sales Operations execution meeting that expanded into a monthly Forecasting (part requirements) validation meeting targets. Led & supervised (4) departments of 218 employees; Operating budget of $122M; Capital budget of $158M. Designed and implemented a multi-channel selling motion, increased new business capacity by 40% without an increase in sales expense. Stepped in and arbitrated to save the company loss of $ 7.5M project, successfully restoring client confidence, by building and deepening customer relationship. Outperformed Gross profit increase per transaction on product category by 30% in 2014 over 2013; this translated into an improved $ 2.8 million in EBITDA. Developed and strategized multiple direct marketing campaigns that drew in over $18.2M in gross sales Led market launch of multiple new products by identifying new opportunities, researched product possibilities, collaborated with clients and created campaigns generating 110% in annual sales.
New Business Development & client acquisition, In-depth commercial awareness, Strategic business planning & Execution, Financial Planning, Budgeting & Forecasting, Networking & customer Relationship management, Strong managerial and organizational skills, Marketing Expertise and Presentation Skills, P&L Management / Cost Containment, Turnaround & High-Growth Strategies, Persuasive Communicator, decision-making, Team Development, Motivating & Mentoring, Multi-Project Management, Problem-solving ability. Complex change, Operation management. Entrepreneurial, business acumen. Interpersonal skills & forward-thinking and self-drive. In-depth Sales management, Team Collaboration. passionate Market Research and Data Analytical skills Customer service orientation & Attention to detail
Education . Bachelor and MBA-Strategic management/marketing
Daysar/Nairobi University
04.2004 - 12.2007 MBA-Strategic management/marketing
More information
not filled in
Eastern Province - Kigali Province - International
Permanent contract

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