Sr. Director, Brand

GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute .

The Sr. Director, Brand reports to the VP, Corporate Marketing.

Job Grade

The Sr. Director, Brand is a grade 11 .

Responsibilities

• Extends that of the Director, Brand responsibilities.
• Provides vision for the Brand Design, Brand Campaigns and Corporate events teams and inspires them to take GitLab to the next level.
• Works closely with GitLab leadership to set the GitLab brand vision and execute the strategy across various mediums.
• Bundles up overall brand direction and communicates it clearly and effectively across the company and organization.
• Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness.

Requirements

• Extends that of the Director, Brand requirements
• Has a global mindset and understanding about how the brand message should be adapted for different regions.
• Ability to work with leadership to drive conversations around GitLab's brand direction and category leadership.
• Proven ability to drive successful global brand campaigns.
• Demonstrated experience designing and executing integrated brand campaigns across multiple media forms with measurable impact on business results.

Performance Indicators

• Sets brand goals and objectives for the organization.
• Increases overall brand awareness through various channels and campaigns.
• Builds and recruits a world-class brand team.
• Increase aided and unaided brand awareness.

Career Ladder

• The next step in the Brand Leadership job family is not yet defined at GitLab.

Hiring process

Candidates for these positions can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
• Next, candidates will be invited to schedule a first interview with the Hiring Manager
• Next, candidates will be invited to interview with 2-5 team members
• There may be a final executive interview